It Begins

First exploratory meeting today with Patricia, CADA clinical professor extraordinaire, to discuss my thesis idea.

She liked it!

She also brings up some interesting, thesis-like points that I wouldn't really have thought about, since I thought I was just doing a funny story. Things like, why are cheap TV commercials for things like the Better Pasta Pot and Hairagami the way they are -- they've done focus groups, so do they choose that format because it works? My thought is that they are kind of the old school version of spammers -- it's not about delivering a quality product, it's about volume. Put your message in front of as many people as possible for as low a cost as possible. It doesn't matter if you have no message, or even no product -- if a fractional response rate can get you a decent profit, then go for it. Who cares if you are marketing pure crap? Airtime on cable and local networks in the middle of the day and night is cheap. The Eggstractor is cheap. So cheap, in fact, that if you buy one (within the next 10 minutes, and the clock is ticking) they'll give you two -- allowing you to produce hard-boiled eggs even twice as fast as this.

Why am I talking about these commercials? All will be revealed...

I've gone ahead and set up meetings for two weeks from now w/Michael and Misha -- if they go for it, then that'll be all the clinical faculty, and I can be fairly confident that I can go forward with the idea...